Must My Wannabe Content Creator Friend Stop Exploiting People for Content?

One Side: One Friend's Perspective

At times she films me while I’m eating. I’ll see myself on her social media – it feels like a sudden shock.

A close companion of a decade, she, labels herself the “creativity monarch”. It’s fun for a short while, but it strains our relationship.

Being highly outgoing, there's a constant urge the need to document everything all the time. When we eat out, she says, “The phone eats first,” and takes photos with bright lighting, which makes me cringe. I don’t like it when strangers see her performing for the camera – I get secondhand embarrassment. Another annoyance is because the food gets cold.

She's not quite an online personality yet, but she is trying to be. She makes vlogs about living in our city, her daily routine, and her styling career. The material is quality, I’ll give her that, but I prefer not to be dragged into it. On occasion she films me while dining, or just accompanying her. I’ll see myself on her feed later, and it pops up like a jumpscare: I might be bare-faced, an awkward face or be captured mid-bite. It’s uncomfortable.

Marielle also expects me to record her at inopportune moments. Sometimes I'm in conversation to someone else, or we’ll just be hanging out in the street. I feel like our bond has transformed into me serving as her unpaid videographer. She has the means to employ someone if she wanted professional shots. When I brought up my discomfort about the situation, she dismissed it. She’s taken me to a couple of industry functions, which were appreciated, but that doesn’t make up for all the time and effort I spend assisting her make content.

I appreciate that she has supported me with my design career, but I resist our connection to become just a ledger of favours. I don't believe she's insincere or dishonest, but sometimes it seems that if the camera is out, we will start performing in a way that presents a favorable image for her vlog.

She will say, “Alright, smile for the camera!” and film me smiling with another. It’s so silly. I need her to understand that our 10-year friendship still has boundaries. I love being with her, but I also want to experience it without being recorded, edited, or shared for an audience. I am not a prop for her Instagram.

The Defence: The Content Creator's View

I want Beth to see that the creations we produce together can get us a foot in the door.

I love creating videos. It's more than a hobby; it's integral to who I am. Producing content and sharing my life online enables me to show my personality and engage with people in novel forms.

I wouldn't label myself as a professional creator yet, but it’s smart to make money from your passions. I admire people on social platforms who execute that aesthetic of informal, self-made film-making.

Content creation is my version of living actively: noticing the details, sharing them with an audience that values the craft behind it. It's never my aim to make my friend uncomfortable. Taking her to industry events was my method of offering access, giving her a chance to experience exclusive moments that could benefit her professional path too. That isn't blackmail, it’s just being pragmatic.

I would take her to these events even if she didn’t help me, but I want her to see what the work we create together can get us: a foot in the door. I understand not all people enjoys being on camera, but often unplanned moments is what makes content genuine. Appearing on video occasionally is an inherent aspect of being my companion. I would delete anything she asked, but she hasn't made such a request yet.

I don’t expect anybody to be my personal videographer, but friends help each other in small ways. I thought filming a short video now and then would be fun for her. Creativity thrives in collaboration, and having my friend around makes endeavors energetic and pleasurable. I never force her to take part in anything, and I’d never deliberately embarrass her. But filming together sometimes is part of how I document our shared experiences.

I cherish Beth’s friendship deeply and don’t want content creation to drive a wedge between us. I’m willing to compromise: like asking before filming, and steering clear of angles that might make her self-conscious.

This isn’t about power, it’s about expressing my perspective while still considering hers. Clearly content creation is not a replacement for genuine friendship: it’s just part of how I live my life and I desire her to be included in a way that’s enjoyable for both of us.

Outside Perspectives: Public Sentiment

Should Marielle stop filming herself and her friend when they are socializing?

Nothing is more excruciating than having a companion point a camera at you. I get that it's her passion, but I don’t make friends come to my work. Maybe she can find like-minded creators to collaborate with. With the dark, looming future of AI, personal relationships are the only thing we have – don’t waste them!
A respondent, 25

When pursuing something professionally, it's unfair to expect your friends for help every time, even if they have helped previously. If Marielle loves creating, that doesn't imply everyone around her is content. She needs to respect her friend's privacy.
Ankit, 26

Marielle might love producing videos and displaying her life publicly, but it isn't for everyone. It’s nice she has helped her friend professionally, but she needs to listen to what her friend desires.
A commenter, 27

It sounds like you care about each other, so hold on to that and ensure it’s the focus in your friendship. Foster some authentic experiences, where genuine feelings are stored, not online archives. In fact, public figures who seem to share their worlds actually have more privacy than it seems.
One opinion, 53

Marielle appears to be not fully engaged nor authentic when she’s with Beth – she's on the job. Both seem confused as to where the line is. The answer lies not in trying to alter one another, but in each establishing defined boundaries around what feels acceptable to them and determining if there is an mutually agreeable compromise.
A final view, 71

Your Turn to Be the Judge

Consider this question: is Marielle exploiting their friendship?

Lisa Hill
Lisa Hill

A digital strategist with over a decade of experience in UK tech startups, specializing in SEO and content marketing.